But primarily I use Spotify to discover new music. Spotify’s discovery features are without equal. I’ve become aware of and a fan of more new musicians on Spotify than all the radio or record stores in the world could have ever turned me on to.
From Spotify’s weekly Discover playlist which has an uncanny knack for presenting me with artists I’ve never heard of (though occasionally, too, it is way off base) to its “related” functions that allow you to do really deep dives into obscure genres, Spotify does an amazing job at preventing stagnation in your listening habits.
What this means is that I’m regularly listening to artists who I would have never listened to otherwise. The problem is that Spotify (and, frankly all of the other streaming services) pay these artists squat. That streaming royalties are too low is a given.
But now that Apple seems willing to pay artists more than Spotify, the question is whether or not an unfairly low royalty payment is better than no royalty payment at all? Meaning, if I didn’t discover the artist on Spotify I would never have listened to them at all. I mean, 1% of $1.00 is better than 0% of $10, right?
At issue is the Copyright Royalty Board’s 2018 decision to raise the rate paid to songwriters by 44% over the next five years. Spotify, along with three other streaming services — Amazon, Google and SiriusXM/Pandora — is appealing that decision to the board, a move that has no direct precedent. The four companies have been shellacked with criticism by artists for their action…
Apple, which would also benefit if the rate increase is nullified, is not part of the appeal…
As a sign of how badly the PR war is going, many songwriters are canceling Spotify subscriptions and doing so publicly on social media, where they make sure to note their subscription fees will now be going to Apple Music.
I understand why musicians would want to publicly cancel their Spotify accounts. They are trapped working in an industry that is and always has been horrifically unfair to musicians.
But that said, I’ve been dreading the day that Apple takes off its gloves and reaches into its bottomless pockets in its war with Spotify. I love a lot of Apple’s stuff but, man, Apple Music absolutely sucks. Its interface is shit. Its discovery features are abysmal. I want Spotify to stay around, viable and –importantly–to keep finding new music for me to listen to.
As a musician I’m torn here: go with the company that helps listeners find new music but doesn’t pay those musicians well or go with Apple who pays more but in the end probably pays a smaller universe of musicians because they push the same limited pool of performers to everyone.
For now, I’m sticking with Spotify but will keep exporting my playlists to Apple Music for when Apple drives them out of business.